• The amount of cash you need from the sale of your property does not affect its value
• What you desire from your own property does not affect its value
• What another realtor claims your property is worth does not affect its value
• What an appraiser says your property is worth does not affect its value
• The buyer ALWAYS determines the value of your property!
• The value of your property is measured by what a buyer is wiling to pay in the current market based on comparing your property to others currently on the market.
Today buyers are more value conscious than ever before. When searching for a property they look across cities and states searching for the perfect investment. With the widespread use of a buyer’s agency, they will have access to the information that I present you. The buyer’s agency will help them to make offers on properties deemed as the ‘best value’. Even the top agent will not be able to sell a mispriced property.
Therefore it is necessary to focus on pricing your property correctly. Overpricing your property is the single most harmful factor in lowering your final sales price. At first your property will generate excitement on the market but your property will just be used as a point of comparison in justifying the sale of other more reasonable and like properties.
By pricing right, you will be able to create excitement and attract more buyer appointments which inevitably will lead to a quicker sale for a higher price. It is important to note, that price is a moving target and the market is always fluctuating based on the motivation of the other sellers you are competing against. Staying ahead of market changes and strategically positioning your price against the competitions the best way to succeed in selling your property and with the help of a great real estate agent it is easier than ever before to find success in the market.
